progress

Comics: The Dying Craft Of Lettering

I no longer mind being called a Luddite. It might’ve bothered me once. Now, it’s become a lazy catchall slur meant to target anyone who has any kind of reservation about technological ‘progress’—because, after all, progress is an unalloyed good which everyone must believe in like obedient cult members.

(The concept of progress, and/or something being progressive, is not, semantically or in actuality, a good of any kind—or a bad of any kind. It’s a neutral idea that can/should be assessed on a case-by-case basis. For instance, in the negative, pretty much every terminal disease is ‘progressive’.)

Anyhow. I was all for digital tech and online stuff back in the day. And by that, I mean 15+ years ago. Maybe you have to be immersed in something for a while to start seeing the dangers properly. Digital has an insidious tendency to slowly, creepingly replace everything it touches with a digital facsimile. Often as not, the craft or physical actuality it replaces gets killed off completely… or, in cases like, for instance, film being made on film, a few stubborn holdouts will keep the organic original alive (Tarantino, Nolan, etc).

In comics there are a number of aspects you could mention, but let’s focus on LETTERING. To be blunt, digital lettering requires no craft. It’s a form of typsetting. And to any digital letterers out there, SORRY—BUT NOT SORRY. I accept that there’s skill in it—but there’s no craft.

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