fantastic four

Comics: The Dying Craft Of Lettering

I no longer mind being called a Luddite. It might’ve bothered me once. Now, it’s become a lazy catchall slur meant to target anyone who has any kind of reservation about technological ‘progress’—because, after all, progress is an unalloyed good which everyone must believe in like obedient cult members.

(The concept of progress, and/or something being progressive, is not, semantically or in actuality, a good of any kind—or a bad of any kind. It’s a neutral idea that can/should be assessed on a case-by-case basis. For instance, in the negative, pretty much every terminal disease is ‘progressive’.)

Anyhow. I was all for digital tech and online stuff back in the day. And by that, I mean 15+ years ago. Maybe you have to be immersed in something for a while to start seeing the dangers properly. Digital has an insidious tendency to slowly, creepingly replace everything it touches with a digital facsimile. Often as not, the craft or physical actuality it replaces gets killed off completely… or, in cases like, for instance, film being made on film, a few stubborn holdouts will keep the organic original alive (Tarantino, Nolan, etc).

In comics there are a number of aspects you could mention, but let’s focus on LETTERING. To be blunt, digital lettering requires no craft. It’s a form of typsetting. And to any digital letterers out there, SORRY—BUT NOT SORRY. I accept that there’s skill in it—but there’s no craft.

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Jack Kirby

It’s Jack Kirby‘s 94th birthday. Quite a lot of people will be remembering him, but arguably fewer than his long career might suggest. His major involvement in the development of the 1960s Marvel Comics line—a period that resulted in characters that have become multi-million dollar franchises—has still not received full recognition. Marvel’s then-editor Stan Lee took all the creative credit, and continues to do so.

The 1960s were a significant period of artistic growth for Kirby… but, the development/success of the line did a few (negative) things to him: (1) it forever typecast him as the “King” of superheroes and POW! BAM! action; (2) it cemented perceptions of Kirby as an “artist” more than a creative writer-artist (cartoonist), thanks to Stan’s most creative work—the credits on the books; (3) it put him in a straightjacket for ten years, where his ideas were restrained by mannerisms of a genre he was to some degree pulling away from.

Street Code pg2

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